Sosani partnered with the Latino talent roster Sosa Projects to create activations for Warner Brothers to promote the movie Black Adam.

Overview

Platforms

TikTok, YouTube, Instagram

3.6m+

The Results

20

Total Impressions

Content Pieces

17.28%

Average Engagment

The campaign consisted of a 3 city tour activating their hispanic audiences to join their mission to spread positivity and awareness of Black Adam. The content included influencer group COMPA going to in-person fan activations, giveaways, and online participation and voting.

What We Did

  • Video collaboration with Dwayne “The Rock” Johnson

  • 3 DMAs with in-person activation per city

  • 500+ in-person fan activation for movie premier

Campaign Highlights

COMPA gave away hundreds of tickets for the Black Adam movie.

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