Julie is a new emergency conception brand that was looking to gain brand awarness amongst Gen Z women. The product was released in CVS, Target and Walmart with a focus on CVS.

Overview

Platforms

TikTok, Hulu, Instagram

180m+

The Results

80%

Total Impressions

Postive Sentiment

35+

Pieces of Content

Initiated a multi-month campaign supported with creative development, influencer marketing, optimizing for social media and Hulu ads, and campaign reporting.

What We Did

  • Top performing CPC campaign for Julie

  • Developed the “Julie Jingle” which had 10m+ impressions

  • 25 diverse influencers from DIY, bakers, personalities, and culturally impactful creators

Campaign Highlights

We reached Julie’s target audience through the help of 25 awesome influencers.

“As creative strategists who understand how social media operates, the Sosani team can adjust a project mid-campaign if need be. The team utilizes data-driven information to get amazing results. Sosani is truly a relationship driven agency that knows how to make magic happen!”
— Gracie Goodman, Julie Influencer Marketing Manager

Hulu Ad

Other Projects

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