Halara partnered with Sosani to promote their new skorts and leggings within the US Gen Z market. The primary goal was to generate top-level brand awareness to support their existing paid media and conversion efforts.

Overview

Platforms

TikTok, Instagram

8.5m+

The Results

11.53%

Total Impressions

Average Engagment

9

Content Pieces

Sosani leveraged a unique approach, empowering influencers to develop their own creative scripts based on their personal experiences with Halara's products. This strategy ensured content resonated authentically with the Gen Z audience. Additionally, it allowed Sosani to gain valuable insights into messaging and content styles that performed best for specific product lines.

What We Did

  • Introduced a new product line (skorts) to the target US audience.

  • Partnered with a multicultural and LGBTQ+ group of Gen Z creators, reflecting the target audience's diversity.

  • Achieved an impressive engagement rate of 11.53%.

Campaign Highlights

5 creators introduced Gen Z to Halara’s new line of products.

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