Mikala Lanferman named top “11 rising stars in influencer marketing at agencies, brands, and creator-economy companies”

[NEWS]

We’re excited to share that one of our Brand Strategist & Campaign Managers, Mikala Lanferman, has been named one of Business Insider's 11 Rising Stars in the Influencer Marketing Industry. Her work with Sosani Studios has been highlighted within the article. The review was by Shriya Bhattacharya and Marta Biino.

Snippet from the article

….. Lanferman was the lead creative behind the ongoing "Joy of the Journey" campaign series with Lexus. She sourced the creators for the campaign, came up with the concept of the whole commercial, and wrote the script.

"Then we got the influencers' voice in it. We really wanted to tell her story through Lexus," Lanferman told Insider. "It's not all about pushing product. We really try to make it as authentic as possible. We want to tell a story. I think there's a big opportunity for brands to work with influencers on a more personal level….

Read the full article HERE