15 Black family creators to follow and partner with in 2024
We’ve compiled a list of 15 Black family creators to follow and partner within 2024, from quickly rising newcomers to established favorites. Read on to reveal our top picks, their content, and top-level stats! Then, keep scrolling to see potential brand partnership fits and creative campaign ideas to consider for your next collaboration.
Agenda
Suggested Verticals for Brand Partnerships
Creative Campaign Ideas
Influencer List
Suggested Verticals For Brand Partnerships
Travel & Hotels
Automotive
Children’s Games
Children Education
Movie Studios & Resort Parks
Retail
Beauty & Fashion
Government Agencies
Creative Campaign Ideas For Grabs… our treat 🎁
Here are some sample creative ideas for brands looking to work with family creators. These concepts simply inspire, so feel free to use and alter how you please.
#AdventureTogether
Families are invited to experience a trip or theme park together for a summer family vacation, documenting the fun via vlog-style content of each day.
#CraftingMemories
Families are invited to work together on a fun craft/art project, emphasizing the importance of quality time and creating memories as a family.
#ReadySetLearn
Parents take their kids back-to-school shopping to load up on this year’s essentials and supplies for the Fall 2024 school year.
CREATOR LIST
(Note: All provided creator stats are sourced from Julius influencer analytics. Cross-platform data has been averaged based on the two platform analyses of TikTok and Instagram from the data provided.)
Nneka Mosely (@onehandymomma)
Nneka (a.k.a. @onehandymomma) is a family and lifestyle creator based out of Philadelphia. An avid DIY designer and mom of four young kids, Nneka takes her audience along as she embarks on her next crafty project and fun family adventure.
Check out her content below:
Audience Analytics
Instagram: 178K Followers
TikTok: 72.5K Followers
Ethnicity: 75.27% Black
Instagram Gender: 71.72% Female
Tiktok Gender: 71.72% Female
Age Majority: 25 - 39
Abisola & Seyi Shof (@theshofs)
Based in the DMV, Abisola and Seyi's content centers around the inherent, relatable comedy within their relationships both as a couple and as parents to their kids.
Check out their content below:
Audience Analytics
Instagram: 177K Followers
TikTok: 184K Followers
Ethnicity: 86.04% Black
Instsagram Gender: 57.78% Female
Tiktok Gender: 52.15% Male
Age Majority: 25 - 39
Jovan & Milan Marie (@lovemilanmarie)
Jovan, mother of Milan, shares everything from her daughter's reactions, fun hairstyles, and journey learning Spanish at home. With both a profile for herself and one for Milan, which has boasted several viral videos, her audience can follow along with the dynamic mother-daughter duo, along with the rest of their family.
Check out their content below:
Audience Analytics
Instagram: 637K Followers
TikTok: 655.5K Followers
Ethnicity: 81.77% Black
Instagram Gender: 83.86% Female
Tiktok Gender: 84.92% Female
Majority Age: 17 - 29
Orlando & Sparkle Wash (@mr_mrs_wash)
The Wash family, made up of Orlando, Sparkle, and their nine children, balances lifestyle and comedy content, highlighting the fun and humor that comes with having a larger-than-life family.
Check out their content below:
Audience Analytics
Instagram: 360K Followers
TikTok: 5.5M Followers
Ethnicity: 80.17% Black
Instagram Gender: 78.86% Female
Tiktok Gender: 69.57% Female
Majority Age: 17 - 35
Nia Lynn / The Wells (@nialynn.w)
Nia Lynn, based in the DMV, is a family and lifestyle creator. Her content, from morning routine vlogs to home updates, focuses on her daily life with her husband, Henry, and daughter, Zara.
Check out her content below:
Audience Analytics
Instagram: 6.2K & 14.45% ER
TikTok: 132.4K Followers
Ethnicity: 66.53% Black
Instagram Gender: 44.82% Female
Tiktok Gender: 85.24% Female
Majority Age: 17 - 35
Britt Fusilier (@brittfusilier)
Britt, a retired pharmacist, wife, and mother of four children, gives her family's audience a glimpse into the lively Fusilier home through relatable POVs, fun lifestyle content, and helpful tips for parents, often seamlessly integrating natural brand partnerships into the organic content.
Check out her content below:
Audience Analytics
Instagram: 376K Followers & 0.65% ER
TikTok: 53.1K Followers
Ethnicity: 79.17% Black
Instagram Gender: 83.71% Female
Tiktok Gender: 82.41% Female
Majority Age: 17 - 39
Cina (@lifewithcina)
Based out of Orlando, Cina is a millennial wife and mother sharing everything from vlog-style content of family quality time and parent/child POVs to fashion and beauty favorites.
Check out her content below:
Audience Analytics
Instagram: 249K Followers
TikTok: 485.9K Followers
Ethnicity: 87.84% Black
Instagram Gender: 64.63% Female
Tiktok Gender: 85.18% Female
Majority Age: 20 - 39
JaLisa E. Jefferson (@jalisaevaughn)
JaLisa, wife and mother of three, has carved out space in both the curvy fashion and MomTok worlds. Combining the two means her audience get to know her both as an individual fashion-loving woman and in her role as a mother, which is reflected in her mixed content style that highlights her personal recommendations and family favorites.
Check out her content below:
Audience Analytics
Instagram: 443K Followers
TikTok: 149.6K Followers
Ethnicity: 93.89% Black
Instagram Gender: 64.63% Female
Tiktok Gender: 82.81% Female
Majority Age: 20- 39
The Victorious Valentines (@victorious_valentines)
Spearheaded by matriarch and breast cancer survivor Diamonique, The Victorious Valentines are East Coast-based family influencers who highlight the importance of love and self-care through joy-filled lifestyle content.
Check out their content below:
Audience Analytics
Instagram: 285K Followers
TikTok: 1.1M Followers
Ethnicity: 85.11% Black
Instagram Gender: 82.9% Female
Tiktok Gender: 82.9% Female
Majority Age: 20 - 34
The Mom Trotter (@themomtrotter)
Kay, TheMomTrotter, and her family sold everything to travel the world together. Now she shares their nomadic adventures, while homeschooling and most often living out of an RV, with the family's massive following. With more than 55 countries and 45 states checked off their list, the family inspires and emphasizes the importance of this type of experiential education.
Check out her content below:
Audience Analytics
Instagram: 322K Followers
TikTok: 1.9M Followers
Ethnicity: 52.18 Black
Instagram Gender: 88.41 Female
Tiktok Gender: 64.15% Female
Majority Age: 20 - 49
Angel Laketa Moore (@thatchickangel)
Angel is a multi-talented wife, mother, actress, host, comedian, and more. On Instagram and TikTok, Angel shares her comedic-centric perspective on marriage, parenting, and life through several running series: Acting Like My Husband, Tanksleys Tried It (featuring her husband and kids), Marriage Madness, and so on.
Check out her content below:
Audience Analytics
Instagram: 380K Followers
TikTok: 535.8K Followers
Ethnicity: 51.3% Black
Instagram Gender: 84.15% Female
Tiktok Gender: 77.25% Female
Majority Age: 20 - 34
LaQuista & Jackson (@laquistaerinna)
Recently featured on The Kelly Clarkson Show, LaQuista, along with her son Jackson, educate and shine a light on parenting an autistic child through both genuine & comedic lifestyle content.
Check out her content below:
Audience Analtics
Instagram: 12.7K Followers
TikTok: 257.6K Followers
Ethnicity: 60.50% Black
Instagram Gender: 80.87% Female
Tiktok Gender: 70.35% Female
Majority Age: 25 - 49
Jeannette Reyes (@msnewslady)
Jeannette, a former TV news anchor, first went viral on social media for her videos playing off of her "anchor voice." Since then, she's transitioned into consistent lifestyle and comedy content, which reguarly features her husband, daughter, and mom.
Check out her content below:
Audience Analytics
TikTok: 1.5M Followers
Ethnicity: 46.91% Black
Instagram Gender: 59.39% Female
Tiktok Gender: 72.45% Female
Majority Age: 20 - 49
Instagram: 560K Followers
Ethnicity: 57.27% Black
Tabitha Brown (@iamtabithabrown)
Dubbing herself "America's Mom & Auntie," Tabitha first went viral on social media for her review of the Whole Foods Vegan BLT and continued that success throughout the pandemic with her vegan recipes and uplifting, joyful messaging about life, family, and food. She's now also an Emmy-winning host and NYT-bestselling author.
Check out her content below:
Audience Analytics
TikTok: 5.1M Followers
Ethnicity: 29.97% Black
Instagram Gender: 80.81% Female
Tiktok Gender: 77.92% Female
Majority Age: 20 - 49
Instagram: 4.4M Followers
Richard & Carlos Seigler-Carter (@therealdadsofnewyork)
New York-based Richard and Carlos, fathers to Timothy and Curtis, are on a mission to break down stereotypes of Black LGBTQ representation through lifestyle content and comedy featuring the whole family.
Check out her content below:
Audience Analytics
Instagram: 275K Followers
TikTok: 1.5M Followers
Ethnicity: 73.86% Black
Instagram Gender: 53.08% Female
Tiktok Gender: 67.23% Female
Majority Age: 17 - 39